Monday, December 11, 2023
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The iPhone dominates list of top-selling OLED flagship phones like the 1964 Beatles – do phone

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Ross Younger’s Show Provide Chain Consultants (DSCC) has a new monthly Smartphone Tracker service that takes a have a look at excessive-finish smartphones that characteristic an OLED show. Most flagship phones as of late have OLED panels giving Younger and his workers lots of work as they compile a list every month of the prime-transport OLED panels. Primarily based on these panel shipments, DSCC was in a position to create a list of the prime 5 OLED smartphones from January by means of Could.
Since April and Could usually are not but in the books, DSCC took a have a look at the numbers for the first quarter of this 12 months (January by means of March) and calculated that Apple and Samsung mixed had a 46% share of the market. Apparently, as the opening quarter of 2023 progressed, the top-selling mannequin modified from the iPhone 14 Professional Max, which had an 18% slice of the smartphone pie as the 12 months started, to the iPhone 14. The latter mannequin has seen its share rise from 6% to a number one 11% in March as the iPhone 14 Professional Max has seen its share wither from 18% in January to eight%.

4 of the prime 5 promoting OLED flagship phones have been iPhone fashions with one Samsung phone included

As of the finish of the first quarter, Apple had 4 of the prime 5 phones in DSCC’s survey. As we mentioned, the iPhone 14 (11%) was primary adopted by the iPhone 14 Professional (9%), and the iPhone 14 Professional Max and iPhone 13 tied with 8% every. The one non-Apple system, which has been fifth each month of this survey, is the Samsung Galaxy S23 Extremely. Bear in mind, the information relies on panel shipments.

The report says, “By Could, DSCC expects the iPhone 14 to carry a commanding 18% market share adopted by the iPhone 13 (with an estimated 12% market share), the iPhone 14 Professional Max (7%), iPhone 14 Professional (shut to six%), and the Galaxy S23 Extremely (near 4%). The report says, “DSCC expects the iPhone 14 to be the prime mannequin in April and Could because of this of early adopters buying the Professional fashions shortly after launch and non-early adopters more and more buying the entry stage fashions later in the launch cycle.”

“DSCC exhibits an 18% Y/Y improve in Q1’23 volumes as a number of manufacturers launch new versatile and foldable OLEDs rising panel shipments to take benefit of decrease panel costs and look to extend revenues with premium smartphone choices.”

Shipments of OLED panels for the Galaxy S23 line have been up 31% over the Galaxy S22 sequence 12 months-over-12 months

The report additionally examines panel shipments for the Galaxy S23 Collection versus the Galaxy S22 Collection. Provide chain points impacted panel shipments for the Galaxy S22 to the level that such deliveries from November by means of March 2023 for the Galaxy S23 line have been 31% larger than for the Galaxy S22 sequence from November 2021 by means of March 2022; that hole will likely be 26% for the November by means of Could interval.

Evaluating the Galaxy S23 sequence with the Galaxy S22 sequence from November to Could (2022-2023 for the Galaxy S23 and 2021-2022 for the Galaxy S22)  panel cargo volumes for the three phones in the line will present a rise in response to DSCC: Galaxy S23 plus 39%, S23+ plus 19%, and the Galaxy S23 Extremely plus 20%.

There will likely be little distinction in the combine of panels shipped. From November 2021 to Could 2022 the Galaxy S22 panel made up 32% of shipments, the Galaxy S22+ made up 16% of panel shipments in that interval, and the Galaxy S22 Extremely’s panel accounted for 52% of shipments. From November 2022 to Could 2023, the expectations are for the Galaxy S23 to make up 36% of the line’s panel shipments, 15% for the Galaxy S23+, and 49% for the Galaxy S23 Extremely. It will appear that Samsung is anticipating rather less demand for its top-of-the-line flagship mannequin and a bit extra demand for the primary mannequin.



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