Monday, December 4, 2023

Samsung wins bittersweet Q4 battle in key smartphone market, still loses 2022 war – do phone


It is no large secret that 2022 was a nasty 12 months for the cell trade as a complete, with global smartphone shipments down 11 percent from 2021 as a result of many alternative elements, but when there is a nation you’d have anticipated to buck the pattern, that is in all probability India.

Sadly, that is not fairly the case… this time round, because the world’s second-largest smartphone market went by means of its “first-ever” (!!!) Q4 decline to finish last year with decrease general gross sales numbers than 2021.

The 6 % full-12 months dip was clearly not as dangerous as what occurred in different main markets across the globe, however the 27 % (!!!) contraction of Indian smartphone shipments registered in the ultimate three months of 2022 in comparison with the identical interval of the earlier 12 months is, fairly frankly, disastrous.

With that in thoughts, it should not come as a giant shock that Samsung, Xiaomi, and Realme all noticed their respective gross sales figures in the area plummet between October and December. Vivo and Oppo, however, by some means managed to spice up their Q4 numbers 12 months-on-12 months, which was nevertheless not sufficient to safe India’s crown for any of the 2 China-primarily based sister manufacturers.

For the primary time since Q3 2017, it was truly Samsung that took residence the highest quarterly prize, carefully adopted by Vivo and former chief Xiaomi, the latter of which dropped from 9 million unit shipments in Q4 2021 all the best way down to five.5 mil now.

Xiaomi still edged out Samsung for first place in 2022 gross sales, however the nation’s solely actual winner of final 12 months was Oppo, which gained 8 % in shipments to occupy the fourth spot in the distributors’ chart, narrowly behind Vivo and forward of Realme.

A “international financial slowdown” is primarily blamed for the declining smartphone gross sales in India (identical to just about in all places else), however whereas the regional market is predicted to proceed to battle in the brief time period, its lengthy-run efficiency prospects are usually not wanting dangerous in any respect.

Particularly, specialists suppose “reasonable progress” is feasible in 2023, adopted by a major enhance in “shoppers’ buying energy” in the area in 2024, which ought to assist the smartphone market properly get better from this 12 months’s troubles.

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