Samsung overtakes Apple as top global smartphone seller in Q1 2023: Canalys

admin8 months agoApril 18, 2023no commentApple global lead phone retakes Samsung shipments Smartphone

48views

In line with tech evaluation agency Canalys, Samsung regained the prime spot in the worldwide smartphone market during the first quarter of this 12 months because it bunny-hopped over Apple. Due to the Q1 launch of the flagship Galaxy S23 collection, which incorporates the Galaxy S23 Extremely, Samsung managed to prime Apple by 1 share level because it accounted for 22% of global smartphone shipments during the three months.

Apple, which had been on top during Q4 of 2022, was subsequent with a 21% slice of the pie. During the fourth quarter of 2022, when Apple was the prime smartphone shipper, the iPhone producer had its largest global market share of all time at 25%.

After Samsung and Apple, Xiaomi was third with an 11% share of first-quarter global smartphone shipments. Oppo was fourth with a ten% share with fellow BBK Electronics stablemate Vivo subsequent at 8%. Altogether, global smartphone shipments declined 12% 12 months-over-12 months during the first quarter of 2023; this was the fifth consecutive quarter with an annual decline in smartphone shipments.

Samsung regains the throne from Apple during the first quarter

Canalys Analyst Sanyam Chaurasia wrote, “The smartphone market’s decline in the first quarter of 2023 was inside expectations all through the trade. The native macroeconomic situations continued to hinder distributors’ investments and operations in a number of markets. Regardless of worth cuts and heavy promotions from distributors, shopper demand remained sluggish, notably in the low-finish phase attributable to excessive inflation affecting shopper confidence and spending.”

Regardless of 5 consecutive quarters of 12 months-over-12 months declines in global smartphone shipments, Canalys Analyst Toby Zhu sees some optimistic indicators. “There have been enhancements in demand for sure smartphone merchandise and worth bands,” he mentioned. “Moreover, some smartphone distributors have gotten extra energetic in manufacturing planning and ordering elements. Canalys predicts that the stock of the smartphone trade, no matter channel or vendor, can attain a comparatively wholesome degree by the finish of the second quarter of 2023.”

Zhu provides, “It’s nonetheless too early to foretell the restoration of general shopper demand. Nevertheless, the sell-in quantity of the global smartphone market is predicted to enhance attributable to the discount in inventories in the subsequent few quarters. As well as, distributors have targeted extra on improvements and elevating manufacturing and channel efficiencies after a spherical of fluctuations, shifting from rising for volumes and shares to rising for high quality. 5G popularization and foldable telephones are additionally turning into the new driving forces in the trade.”

Whereas Samsung could be glad to have taken again the prime spot from Apple, it could actually’t be too happy that during the quarter it launched its new flagship Galaxy S23 collection, its lead over Apple was by the thinnest of margins. Examine that to the first quarter of 2022 when Samsung launched the Galaxy S22 line and its lead over Apple was six share factors (24% to 18%).

Source link