In accordance to the survey, nearly half (45% to be exact) of all American iPhone users aged 18-24 purchase a brand new iPhone “in lower than 2 years”. Some 13% even go for annual or extra frequent upgrades. This means that children are more likely to have the most recent and best system Apple has to provide. No surprise CIRP printed the outcomes below the title Youthful Clients Are Addicted to iPhone Upgrades.
The mania for the most recent smartphone just isn’t distinctive to Gen Z, nonetheless, and there’s a (slim) minority of users that show the same enthusiasm for Apple merchandise throughout all age teams. Basically, the share of users that spend “lower than a 12 months” with a single iPhone is pretty constant amongst shoppers under the 54-12 months mark, and averages at about 10%.
Most iPhone users take about 2 to 3 years to upgrade their units, with solely these within the 65+ 12 months class having an inclination to spend greater than 3 years with the identical iPhone. Therefore, there’s a silver lining. The iPhone is certainly more and more extra future proof and people shoppers that aren’t “addicted to iPhone upgrades” can comfortably spend 2 years or much more with the identical system.