Apple’s global phone shipments move a tick closer to Samsung’s during Q3 – do phone
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Statistics can lie relying on numerous elements. Take the global smartphone market which declined by 1% yr-over-yr during the third quarter of 2023. Alternatively, wanting on the numbers on a sequential foundation from Q2 to Q3, worldwide smartphone shipments rose by a double-digit proportion. Through the quarter, Samsung launched the brand new iterations of its foldable phones, the Galaxy Z Fold 5 and Galaxy Z Flip 5. Even with the brand new fashions transport in August, Sammy’s global smartphone market share declined from 22% to 20% on an annual foundation.
Apple moved a single proportion level closer to Samsung as its global smartphone market share declined from the 18% it had during final yr’s third quarter to the 17% slice of the worldwide smartphone pie it owned during this yr’s third quarter. The third calendar quarter is often a huge one for Apple since that is when it begins transport the newest iPhone sequence. Third place belonged to Xiaomi because it held on to the 14% share of the worldwide smartphone that it captured during final yr’s third quarter.
Samsung and Apple remained the highest two global smartphone producers during Q3
With 9% of the global smartphone market, Oppo was fourth because the producer misplaced 1 proportion level in market share from the ten% it owned during the identical quarter final yr. The one particular person model within the high 5 to present a strong acquire in Q3 shipments yr-over-yr was TRANSSION. The corporate noticed its share rise a strong 50% from 6% to 9% though it was ranging from a smaller base.
Amber Liu, Analyst at Canalys, stated, “Huawei and Apple’s new launches electrified the market this quarter, outshining many different distributors’ flagship sequence renewals. Huawei’s new Mate sequence, that includes the newest Kirin chipset, has drawn enthusiastic shopper response in Mainland China. Operators are racing to refill on Huawei gadgets to meet the surging demand.”
Liu added, “In the meantime, Apple is bolstering its new iPhone 15 sequence with a lot-enhanced efficiency and options to constantly stimulate demand. Alternatively, whereas Samsung is decreasing publicity within the entry-degree phase to give attention to profitability, Xiaomi and TRANSSION have swiftly capitalized on the rebound within the rising markets with aggressive merchandise and channel engagements. These brief-time period wins may flip into extra sustainable lengthy-time period success if Xiaomi and TRANSSION play their playing cards effectively.”
One other Canalys analyst, Toby Zhu, stated that distributors ought to stay cautious concerning the rebounding global smartphone market.
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