In line with a latest shopper ballot, Apple has the highest stage of “stickiness” amongst smartwatch manufacturers, and nearly 80% of iPhone house owners have one.
Right this moment’s launch of new analysis by Counterpoint Research emphasizes the success of the Apple Watch. In line with the examine, an Apple Watch is utilized by roughly 80% of iPhone house owners who put on a smartwatch. As compared, 71% of Android customers who purchase a smartwatch additionally personal a Pixel Watch, making them extra dedicated to the Pixel Watch.
The survey lists the prime smartwatch options, as rated by customers, together with messaging and calling, well being and exercise monitoring, and notification entry. Whereas youthful customers choose notification and messaging companies, older wristwatch house owners emphasize well being extra.
Greater than 70% of customers are “very happy” with their Apple Watch thanks to those options, in keeping with Apple. Eighty-two p.c of respondents mentioned they put on their Apple Watch each day.
“Our shopper analysis survey helps a basic premise of ours – customers typically buy their units as half of a broader ecosystem of units and working programs,” mentioned Analysis Analyst Matthew Orf. “Apple and iOS dominate the US smartphone market, and iPhone customers usually tend to undertake different Apple merchandise resulting from their superior interoperability.”
In line with Counterpoint’s ballot, 59% of members purchased their smartwatch throughout the final yr, 50% indicated they deliberate to purchase a brand new mannequin inside the following yr, and 16% mentioned they meant to improve inside the subsequent two years. As for his or her future wristwatch, 77% of respondents mentioned they plan to get an Apple Watch.
“The share of respondents prepared to pay $500 or extra for his or her subsequent smartwatch was double the share of those that acknowledged they spent $500 or extra on their present smartwatch, suggesting rising ASPs for the section,” the report concludes.