Monday, December 4, 2023

Sega in Talks to Buy Rovio for Nearly $1 Billion: The Story Behind Angry Birds’ Success

In accordance to The Wall Street Journal, Sega is shut to buying Rovio for a value stated to be close to $1 billion. These in the know say that the transaction may be introduced early subsequent week so long as talks do not disintegrate over the weekend.
Angry Birds debuted in 2009 simply because the smartphone was on the way in which to turning into ubiquitous. The purpose of the sport was to use a slingshot and launch a chook in an try to hit one of many pigs on the opposite aspect of the display and destroy them. The pigs are protected by supplies equivalent to wooden, glass, and stone. Whenever you fling your birds, they typically hit a few of these protecting supplies that the pigs are hiding behind earlier than taking out one of many swine.

The sport was easy, but gamers couldn’t put it down. Angry Birds turned the primary cellular recreation to draw over one billion downloads and Rovio fed the insatiable urge for food for Angry Birds by persevering with to launch 21 extra Angry Birds video games. Rovio final month ended negotiations with Israel’s Playtika Holding Corp. because the pair had been discussing a deal valued at greater than $800 million. However generally issues work out for one of the best as the present talks with Sega reportedly worth Rovio at a value 25% greater.

You may ponder whether Rovio is nonetheless price $1 billion as we did. The corporate has been unable to give you one other franchise that captured the creativeness of the smartphone proudly owning public as Angry Birds did. However Sega might need a plan to capitalize on the Angry Birds title and maybe this makes it worthwhile for Sega to spend $1 billion for Rovio. Then again  final yr Rovio stated that every one of its video games mixed had 5 billion downloads in complete. At $1 billion, the deal would worth every obtain at 20 cents. Maybe trying on the deal this fashion makes extra sense.

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