Since 29 January 2024, Amazon has started showing advertisements on Prime Video. If individuals don’t need to see adverts, they should pay USD 2.99 monthly along with what they’re paying for the Amazon Prime membership. Because it seems, if individuals don’t pay the premium, they won’t solely should see ads however they may even not be capable to watch content material with Dolby Imaginative and prescient and Dolby Atmos on the platform. As a substitute, they are going to be restricted to HDR10+ and Dolby 5.1 (by way of 4K Filme, ArsTechnica, and Forbes).
Based on Forbes, “Within the adverts-free account, the TV throws up its personal affirmation bins to say that the present is enjoying in Dolby Imaginative and prescient HDR and Dolby Atmos. Within the basic, with-adverts account, nonetheless, the TV’s Dolby Imaginative and prescient and Dolby Atmos pop-up bins stay stubbornly absent.” The publication has verified the change on a TCL TV. 4K Filme, then again, verified the change on LG and Sony TVs.
When Amazon introduced the USD 2.99 monthly premium, it didn’t say something about entry to Dolby Imaginative and prescient and Dolby Atmos. Solely after Forbes wrote an article in regards to the newest change, Amazon confirmed that individuals who don’t pay the premium won’t be able to entry the content material in these codecs on the platform. So, it seems to be like Amazon has misled individuals. With that mentioned, if you wish to get pleasure from Dolby Imaginative and prescient and Dolby Atmos on Amazon Prime Video, you’ll now should pay the premium of USD 2.99 each month.