Sunday, December 10, 2023

After a sharp sales slump, report details some of Apple’s future Mac lineup – do phone


Enlarge / The 2022 13-inch MacBook Professional.

Samuel Axon

A new report by Bloomberg reporter Mark Gurman identifies a number of new Macs coming to Apple’s lineup over the following a number of months, largely strengthening earlier stories from analysts and leakers, as well as Gurman’s prior reporting. Gurman credit developer logs of third-get together functions that include proof of Apple engineers or testers utilizing the brand new Macs to confirm that they work with widespread software program earlier than launch.

Probably the most clearly discernible of the Macs inside these logs is a 15-inch MacBook Air, which has lengthy been rumored. It is labeled “Mac 15,3” and it has the identical show decision because the 14-inch MacBook Professional (3024×1964). The laptop computer seems to have 8GB of RAM and a chip with eight CPU cores and 10 GPU cores—simply the identical as many M2 Macs already available on the market.

Gurman additionally stories that Apple is readying an M3 chip to debut within the close to future—hardly a shock, of course. He claims that the M3 will transition to a new 3-nanometer manufacturing course of (it was 5 nm for the M2), identical to the chip coming to the 2023 flagship iPhones. Though he would not specify which of them might include the M3 and which could ship with the present M2, he writes that Apple can be engaged on updates for the 13-inch MacBook Air, the 24-inch iMac, and—surprisingly—the 13-inch MacBook Professional.

Air and iMac refreshes are a given, however, surprisingly, Apple is conserving the 13-inch MacBook Professional alive. It makes use of an previous design, together with the in any other case deprecated Contact Bar above the keyboard, and in our opinions and shopping for guides, we have had hassle recommending it over both the extra fashionable-feeling however equally performing 13-inch MacBook Air and the considerably extra highly effective (and in addition extra fashionable-feeling) 14-inch MacBook Professional.

Gurman would not specify whether or not the 13-inch MacBook Professional would get some variety of redesign or if it might nonetheless feel and look the identical. That stated, he predicts that Apple will introduce M3-primarily based refreshes of the 14- and 16-inch MacBook Professional fashions within the first half of 2024—about one yr after the M2-primarily based refreshes.

Bloomberg’s report is framed within the context of Apple’s critical Mac sales hunch; IDC knowledge confirmed that shipments dropped over 40 p.c within the first quarter. Your complete PC market has seen drops as a mid-pandemic increase has fallen off, however Macs had been removed from immune, regardless that they generally observe a totally different path available in the market than different machines.

The article did not specify pricing or launch dates for the upcoming 15-inch MacBook Air or the primary wave of M3 Macs—solely their existence.

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